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Marking the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration has been formed. The Pokémon Company and London's Natural History Museum will launch a temporary store stocked with special items. Fans will find products like stationery, plushes, and artwork all drawing from the museum's theme. The big draw, though, is a limited-edition Pikachu card, offered as a free bonus for the pop-up. This shop is scheduled from the physical location and its web counterpart between late January and mid-April.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume packed with stunning artwork depicting Pokémon in their natural habitats. It's essentially is what an in-world scientist might publish once trainers submit their data, or what Charles Darwin could have sketched had the Galapagos were populated by flying-types rather than finches. A key appeal lies in the book's scholarly treatment, presenting Pokémon as a legitimate subject for study. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita both hold PhDs in ecology and behavioral science.

Why This Special Card Stand Out

It is common to issue special edition promos celebrating major tournaments or crossover partnerships. Many of these promotional cards often feature the famous electric rodent that acts as the series face. What distinguishes this new museum card however, is the unusually large size. While precise specs were not immediately shared, its distribution will certainly be strictly limited, with customers able to get only a single card per purchase.

Curbing Reseller Activity

Per a company statement, a portion of the merchandise will also be sold outside the museum walls. But, a wider release will only be select retailers within the United Kingdom. Critically, fans cannot acquire this promo via the online Pokémon Center. Although reseller interest is inevitable, it appears they will have a difficult time stockpiling large numbers on this occasion. If you're unable to attend, there is the upcoming fossil-themed display headed to the Windy City later this year.

"All profits of sales made in the museum store and from its web shop, which covers these items, go toward the Natural History Museum’s charitable mission. That encompasses the research of 400 scientists dedicated to scientific inquiry and finding answers to the planetary emergency," it says.